Fund managers seeking to raise capital from institutional investors face a demanding process. Pension funds, sovereign wealth funds, endowments, and family offices receive hundreds of inquiries each year, and standing out requires more than a strong track record. Fundraising services firms bridge the gap between general partners and limited partners, providing strategic guidance, investor targeting, and execution support throughout the capital formation process.
This list highlights eight firms that provide fundraising services to fund managers and investment managers across private equity, private credit, real assets, and infrastructure strategies.
1. Bainbridge
Founded: 1975
Bainbridge is a research-driven advisory and investment bank that combines strategic consulting with capital placement services. The firm's Capital Placement Group connects institutional capital with differentiated private market opportunities, serving fund managers and allocators seeking to build enduring partnerships.
Key Strengths:
- Full-cycle primary fundraising advisory for private equity, real estate, credit, and infrastructure funds
- Direct placement and co-investment structuring for institutional investors
- Secondary advisory and liquidity solutions for fund managers and investors
Deep relationships across pension funds, sovereign wealth funds, family offices, and insurance platforms
2. Monument Group
Founded: 1994
Monument Group is an independent global capital advisory firm providing comprehensive capital formation and liquidity solutions to general and limited partners.
Key Strengths:
- Primary fundraising across private equity, real assets, infrastructure, and credit strategies
- GP-led transactions including continuation vehicles and tender offers
- LP secondaries advisory for portfolio management and liquidity
- Offices in Boston, London, Amsterdam, Hong Kong, and Tokyo
3. Rede Partners
Founded: 2011
Rede Partners is an independent private equity fundraising advisory firm focused on primary fundraising, secondaries, and strategic advisory.
Key Strengths:
- Primary fundraising for buyout, growth, credit, and impact strategies
- GP-led secondary transactions and restructuring advisory
- Investor relations advisory and co-investment support
- Named Placement Agent of the Year in EMEA at the 2025 Private Equity International Awards
4. Campbell Lutyens
Founded: 1988
Campbell Lutyens is an independent private markets advisor focused on fund placement, secondary advisory, and GP capital advisory services.
Key Strengths:
- 35-year track record with high completion rates on fundraising mandates
- Global reach with offices in London, New York, Paris, Hong Kong, Singapore, and other financial centers
- Specialist teams across private equity, infrastructure, private credit, and sustainable investing
- Ranked first among placement agents across all private markets strategies by PEI
5. Eaton Partners (Stifel)
Founded: 1983
Eaton Partners, a division of Stifel Financial Corp., is one of the oldest and most recognized placement agents in the private funds industry.
Key Strengths:
- Four decades of institutional capital raising experience
- Relationships with over 4,000 active institutional investors globally
- GP Solutions, LP Solutions, Direct Equity, and GP Stakes specialties
- Access to Stifel's broader investment banking resources
6. PJT Park Hill
Founded: 2005
PJT Park Hill is a global alternative asset advisory and fundraising business within PJT Partners.
Key Strengths:
- Dedicated teams across private equity, real estate, hedge funds, and alternative credit
- Private Capital Solutions for GP-led and LP-led liquidity transactions
- Directs team for deal-specific capital raising and co-investment funds
- Secondary advisory for portfolio restructuring and liquidity management
7. Probitas Partners
Founded: 2001
Probitas Partners is an independent global advisory and alternatives placement firm that partners with fund managers seeking to raise capital from institutional investors.
Key Strengths:
- Research-driven approach with proprietary institutional investor surveys
- Strong presence in venture capital and growth equity placement
- Fund-of-funds management providing dual allocator and advisor perspective
- Offices in San Francisco, New York, London, and Hong Kong
8. 5Capital
Founded: 2016
5Capital is a boutique placement agent specializing in raising capital for private equity, venture capital, private credit, real assets, and infrastructure funds. The firm leverages its team's experience as both limited partners and general partners.
Key Strengths:
- Focus on top-quartile managers with fund sizes between $300 million and $2 billion
- Relationships with endowments, foundations, pension funds, sovereign wealth funds, and family offices
- LP advisory services including due diligence support and portfolio strategy
- Flexible fee arrangements for established and emerging managers
Selecting a Fundraising Services Partner
The right placement agent depends on fund strategy, target size, and institutional investor focus. Fund managers should evaluate each firm's experience with similar mandates, depth of LP relationships in relevant geographies, and ability to provide strategic guidance beyond introductions. Track record matters, but so does alignment between the placement agent's strengths and the specific demands of a fundraise.
For fund managers seeking a partner that combines institutional reach with research-driven market intelligence, Bainbridge offers primary fundraising and capital placement services designed to help sponsors connect with the right institutional investors and execute efficient capital formations.