Almost all the individuals who wish to retain the services of a lawyer begin their quest on the internet and end up hiring whichever lawyer they speak to first. Speed becomes as critical as exposure in such a situation. Google advertising can get your law firm in front of the right individuals, although the lead needs a fast response. Law firm lead generation is most effective when there is integration between ads, call answering and follow-ups. The value of a lead decreases rapidly in the first five minutes. Convert It Marketing has seen this approach help firms receive steadier cases without wasting ad spend.