With the increased competition within the app market, experiential marketing for mobile applications is an effective way for brands to create more engaging experiences for users than mere traditional forms of marketing. It involves giving the consumers an opportunity to interact with the applications in their real-life settings, thus creating an emotional connection between the consumers and the brand. Experiential marketing makes it easier for users to understand the benefits that come with using the application. The Factory360 campaign shows that it is possible for experiential marketing to help in downloading apps as well as increasing their popularity and loyalty.