Market Estimation & Definition
The Dried Herbs Industry is projected to grow from USD 5.19 billion in 2023 to USD 7.86 billion by 2030, registering a CAGR of 6.1% during the forecast period. Dried herbs are dehydrated plant leaves used to enhance flavor, aroma, and shelf life in various applications, including food processing, cosmetics, and pharmaceuticals. Drying methods such as air drying, vacuum drying, and microwave drying are employed to reduce moisture content, thereby extending shelf life and reducing the risk of microbial contamination.
Market Overview:
Dried herbs are food constituents administered to extend their shelf life and decrease the prospect of contamination decomposition. Fresh herbs are dried using specific methods based on the needs of the ingredient and the consumer to reduce moisture content. Herbs are shrubberies with a wide range of uses and assistances in various industrial submissions. On the other hand, fresh herbs are preserved and more susceptible to bacteria and fungus.
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Market Dynamics:
One of the major factors driving the growth of the dried herbs market is the increase in response to processed foods and convenience foods around the world. The increasing consumer inclination for traditional medicines, which have scarcer side effects than other types of remedies when taken for a longer period, as well as the amplified shelf life of herbs due to drying dispensation, are fuelling the market growth. Consumers are currently obligated to choose ready to eat meals or other ready-to-eat food substances due to the difficult work culture and busy existence.
What Lies Ahead: Emerging Trends Shaping the Future
Several trends are shaping the future of the dried herbs market:
- Innovation in Drying Techniques: Advancements in drying technologies, such as vacuum and microwave drying, are improving the quality and shelf life of dried herbs.
- Sustainable and Organic Farming Practices: The adoption of sustainable and organic farming practices is increasing, driven by consumer demand for clean-label products.
- Diversification of Product Offerings: Companies are expanding their product portfolios to include a variety of dried herbs and blends, catering to diverse culinary preferences and health needs.
- E-commerce and Online Retailing: The growth of e-commerce platforms has made dried herbs more accessible to consumers, expanding market reach.
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Segmentation Analysis
The dried herbs market is segmented based on form, nature, product type, drying method, and end-user:
By Form,
the market is segmented into Whole Herbs and Powdered Herbs. The Whole Herbs segment is expected to hold 62.5% of the overall market share in terms of revenue by 2030. The Whole herb, either dried and summarised or handled are preserved in alcohol or another solvent. Many cultures have used whole herbs for hundreds of years because they encompass all of the plant's constituents.
By Nature,
the market is segmented into Organic and Conventional. Organic is expected to hold 72% of the overall market share in terms of revenue by 2030. Because of the growing demand for organic products, organic herbs are possible to be the fastest-growing segment.
By Product Type,
the market is segmented into Oregano, Rosemary, Sage, Savoury, Mint, Thyme and Bay Leaves. The Bay Leaves segment is expected to hold the highest market share in terms of revenue by 2030. Bay leaf is high in vitamin A, vitamin B6, and vitamin C.
By End-User,
the market is segmented into Business to Business (B2B) and Business to Customers (B2C). The Business to Business (B2B) segment is expected to hold the highest market share in terms of revenue by 2030. This segment includes Bakery, Snacks, Beverages, Pharmaceuticals, Seasoning & Sauces, Cosmetics & Personal Care industries to drive the overall dried herbs market in the forecast period.
By Drying Method,
the market is segmented into Air Drying, Vacuum Drying and Microwave Drying. The Air Drying segment is expected to hold the highest market share in terms of revenue by 2030. Air drying herbs is a good substitute for small amounts of tougher herbs like sage, oregano, rosemary, and bay leaves. This is most possibly the inexpensive and most well-organized method of drying herbs.
Country-Level Analysis: USA and Germany
- USA: The United States is a significant market for dried herbs, with high consumption in the food processing and pharmaceutical industries. The demand is driven by the popularity of convenience foods and the growing interest in natural remedies.
- Germany: Germany is one of the largest importers of dried herbs in Europe, particularly bay leaves. The country's strong culinary traditions and emphasis on natural and organic products contribute to the high demand for dried herbs.
Competitive Landscape
The dried herbs market is characterized by the presence of several key players focusing on product innovation, strategic partnerships, and expansion into new markets. Notable companies include:
1. The Kraft Heinz Company
2. McCormick & Company, Inc.
3. Robertet SA
4. Firmenich S A
5. Döhler GmbH
6. Pacific Botanicals
7. Mountain Rose Herbs
8. Van Drunen Farms
9. British Pepper & Spice company
These companies are investing in research and development to enhance product quality and meet the evolving preferences of consumers.
Press Release Conclusion
The global dried herbs market is poised for significant growth, driven by increasing consumer demand for natural and organic products, the expansion of the food processing industry, and the rising popularity of traditional medicines and herbal cosmetics. Innovations in drying technologies and sustainable farming practices are expected to further propel the market. Key players are focusing on product diversification and strategic partnerships to strengthen their market position. As consumer preferences continue to evolve, the dried herbs market offers ample opportunities for growth and innovation.
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