You’ve been running your own Google Ads campaigns for six months. The clicks are coming in, but the phone isn’t ringing. Your cost per click keeps climbing, and you’re not sure which keywords are actually bringing in paying customers. Sound familiar?
According to WordStream’s 2025 advertising benchmarks, the average small business wastes 25% of its Google Ads budget on irrelevant clicks. On a $3,000 monthly budget, that’s $750 going straight down the drain every month.
